DVA BRAND MANUAL
Discover our Brand
This visual identity manual systematizes theuse of the DVA brand.
With our company’s growth and new direction, we need a brand identity that is efficient to use, flexible across applications, and able to feature localized content in a globally consistent way. These guidelines cover the key elements: logo, color, composition, iconography, illustration, motion, photography, tone of voice, and typography.
Contact person for questions regarding the DVA Brand Manual: Hannes Meine ([email protected])
COMPANY FACTS
1968
Founded
400+
Employeees
27
Locations
5
Continents
750
Products
5
Business Divisions
Germany
Headquarter
THE LOGO
These guidelines cover 9 elements: logo, color, composition, iconography, illustration, motion, photography, tone of voice, and typography.
COLOR SYSTEM
A standard color palette has been defined and must be adhered to. Colors may not be replaced by others. The technical composition of company colors is specified according to the Pantone standard with equivalents in the four-color ink printing system (CMYK). The chromatic range for editing in digital formats (RGB) is also provided.
DVA LOGO BLUEWEB: #0047baRGB: R0 G71 B186CMYK: C90 M68 Y0 K0PANTONE: 3000C
DVA LOGO GREYWEB: #8a8a8dRGB: R138 G138 B141CMYK: C48 M40 Y38 K4PANTONE: Cool Gray 8C
DVA LOGO BLACKWEB: #242222RGB: R36 G34 B34CMYK: C70 M66 Y64 K72PANTONE: Neutral Black C
ADJUVANTSWEB: #25874RGB: R0 G25 B112CMYK: C100 M93 Y23 K22PANTONE: 2748C
FUNGICIDESWEB: #25874RGB: R0 G25 B112CMYK: C100 M93 Y23 K22PANTONE: 2748C
INCENTIAWEB: #25874RGB: R0 G25 B112CMYK: C100 M93 Y23 K22PANTONE: 2748C
ADJUVANTSWEB: #25874RGB: R0 G25 B112CMYK: C100 M93 Y23 K22PANTONE: 2748C
FUNGICIDESWEB: #25874RGB: R0 G25 B112CMYK: C100 M93 Y23 K22PANTONE: 2748C
BIO-SOLUTIONSWEB: #25874RGB: R0 G25 B112CMYK: C100 M93 Y23 K22PANTONE: 2748C
FONT
This page defines the light, light italic, regular, italic, medium, medium italic, bold, bold italic, black and black italic font variants.
RUBIK LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
RUBIK REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
RUBIK MEDIUMABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
RUBIK BOLDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
RUBIK BLACKABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
RUBIK LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
RUBIK REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
RUBIK MEDIUMABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
RUBIK BOLDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
RUBIK BLACKABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
PACKAGING
These guidelines cover 9 elements: logo, color, composition, iconography, illustration, motion, photography, tone of voice, and typography.
These guidelines cover 9 elements: logo, color, composition, iconography, illustration, motion, photography, tone of voice, and typography.
ONLINE
These guidelines cover 9 elements: logo, color, composition, iconography, illustration, motion, photography, tone of voice, and typography.
RESOURCES
These guidelines cover 9 elements: logo, color, composition, iconography, illustration, motion, photography, tone of voice, and typography.