DISCOVER THE GLOBAL DVA BRAND IDENTITY

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This visual identity manual systematizes the global use of the DVA brand.

With our company’s growth and new direction, we need a brand identity that is efficient to use, flexible across applications, and able to feature localized content in a globally consistent way. These guidelines cover the key elements: logo, color, composition, iconography, illustration, photography and typography.

Contact person for all questions regarding the DVA Identity:
Hannes Meine (E-Mail: [email protected])

COMPANY FACTS

The DVA company facts are updated every three months. Please ensure that you always use the most up-to-date information for all communication with partners and customers, as well as in presentations.

1968

Founded

400+

Employeees

27

Locations

5

Continents

750+

Products

5

Business Divisions

Germany

Headquarter

Matthias Damm

CEO

COMPANY HISTORY

THE LOGO

The DVA logo can be placed either in a rectangle or stand alone. The DVA logo must be clearly visible on any background. Please choose the variant that best fits your presentation, label or packaging.

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FORBIDDEN USES

The effectiveness of the corporate identity depends to a large extent on consistent brand use. Therefore, it is important to bear in mind and avoid frequent misuses of the logo. The following are examples of FORBIDDEN brand uses.

COLOR SYSTEM

A standard color palette has been defined and must be adhered to. Colors may not be replaced by others. The technical composition of company colors is specified according to the Pantone standard with equivalents in the four-color ink printing system (CMYK). The chromatic range for editing in digital formats (RGB) is also provided.

DVA LOGO BLUE

WEB: #0047ba
RGB: R0 G71 B186
CMYK: C90 M68 Y0 K0
PANTONE: 2728C

DVA LOGO GREY

WEB: #8a8a8d
RGB: R138 G138 B141
CMYK: C48 M40 Y38 K4
PANTONE: Cool Gray 8C

DVA BLACK

WEB: #242222
RGB: R36 G34 B34
CMYK: C70 M66 Y64 K72
PANTONE: Neutral Black C

FONT

This page defines the light, light italic, regular, italic, medium, medium italic, bold, bold italic, black and black italic font variants. Google Web Fonts

RUBIK LIGHT
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @# $%^&*()

RUBIK REGULAR
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @#$%^&*()

RUBIK MEDIUM
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @#$%^&*()

RUBIK BOLD
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @#$%^&*()

RUBIK BLACK
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @#$%^&*()

RUBIK LIGHT
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @#$%^&*()

RUBIK REGULAR
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @#$%^&*()

RUBIK MEDIUM
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @#$%^&*()

RUBIK BOLD
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @#$%^&*()

RUBIK BLACK
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @#$%^&*()

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BRAND ELEMENTS

All DVA design elements – except the “Designed in Germany Badge” – must be displayed in rectangular form. There is no rounding of shapes.

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UNIFORM APPEARANCE

The following are guidelines on how DVA apparel must look for employees, partners and customers.

DVA AGRO PRODUCT COLORS

The DVA Agro division markets products from six categories, each with its own individual color scheme.

HERBICIDES

WEB: #47a141
RGB: R71 G161 B65
CMYK: C75 M13 Y100 K1
PANTONE: 7738C

FUNGICIDES

WEB: #001970
RGB: R0 G25 B112
CMYK: C100 M96 Y24 K21
PANTONE: 2748C

INSECTICIDES

WEB: #9364cc
RGB: R147 G100 B204
CMYK: C53 M68 Y0 K0
PANTONE: 265C

ADJUVANTS

WEB: #00b2e2
RGB: R0 G178 B226
CMYK: C71 M8 Y3 K0
PANTONE: 306C

CROP NUTRITION

WEB: #ff8600
RGB: R255 G134 B0
CMYK: C0 M58 Y100 K0
PANTONE: 715C

BIO CONTROLS

WEB: #f4ce11
RGB: R244 G206 B17
CMYK: C5 M15 Y99 K0
PANTONE: 107 C

DVA AGRO PRODUCT LOGOS

Below you find the design of the DVA Agro product logos. The upper font is at the same height as the icon on the right side. The lower bar has the same height, the width is variable, depending on the length of the product name.

FORBIDDEN USES

The effectiveness of the corporate identity depends to a large extent on consistent brand use. Therefore, it is important to bear in mind and avoid frequent misuses of the logo. The following are examples of FORBIDDEN brand uses.

DVA AGRO ICONS

Please use the official icons for the six product categories of DVA Agro.

HERBICIDES

INSECTICIDES

FUNGICIDES

ADJUVANTS

CROP NUTRITION

BIO CONTROLS

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DVA AGRO PACKAGING

Make sure you use the correct sizes and label templates for the packaging. Always compare your print files with the designs below before printing.

DVA AGRO SOCIAL MEDIA

Please find below good examples of social media postings which fit the DVA Brand Identity. Make sure you always use the right colors and font in any graphic or video. You can download the official DVA social media templates via SharePoint (DVA employees only).

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EMPLOYEE PHOTOS

Please make sure to only take high-quality photos with the official DVA outfit.

DVA AGRO IMAGES

Download high-resolution images for presentations, social media and websites (DVA employees only).

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