DISCOVER THE GLOBAL DVA BRAND IDENTITY
This visual identity manual systematizes the global use of the DVA brand.
With our company’s growth and new direction, we need a brand identity that is efficient to use, flexible across applications, and able to feature localized content in a globally consistent way. These guidelines cover the key elements: logo, color, composition, iconography, illustration, photography and typography.
Contact person for all questions regarding the DVA Identity:
Hannes Meine (E-Mail: [email protected])
COMPANY FACTS
The DVA company facts are updated every three months. Please ensure that you always use the most up-to-date information for all communication with partners and customers, as well as in presentations.
1968
Founded
500+
Employeees
27
Locations
5
Continents
750+
Products
5
Business Divisions
Germany
Headquarter
Matthias Damm
CEO
THE LOGO
The DVA logo can be placed either in a rectangle or stand alone. The DVA logo must be clearly visible on any background. Please choose the variant that best fits your presentation, label or packaging.
FORBIDDEN USES
The effectiveness of the corporate identity depends to a large extent on consistent brand use. Therefore, it is important to bear in mind and avoid frequent misuses of the logo. The following are examples of FORBIDDEN brand uses.
COLOR SYSTEM
A standard color palette has been defined and must be adhered to. Colors may not be replaced by others. The technical composition of company colors is specified according to the Pantone standard with equivalents in the four-color ink printing system (CMYK). The chromatic range for editing in digital formats (RGB) is also provided.
DVA LOGO BLUE
WEB: #0047ba
RGB: R0 G71 B186
CMYK: C96 M78 Y0 K0
PANTONE: 2728C
DVA LOGO GREY
WEB: #8a8a8d
RGB: R138 G138 B141
CMYK: C48 M40 Y38 K4
PANTONE: Cool Gray 8C
DVA BLACK
WEB: #242222
RGB: R36 G34 B34
CMYK: C70 M66 Y64 K72
PANTONE: Neutral Black C
FONT
This page defines the light, light italic, regular, italic, medium, medium italic, bold, bold italic, black and black italic font variants. Google Web Fonts
RUBIK LIGHT
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @# $%^&*()
RUBIK REGULAR
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @#$%^&*()
RUBIK MEDIUM
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @#$%^&*()
RUBIK BOLD
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @#$%^&*()
RUBIK BLACK
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @#$%^&*()
RUBIK LIGHT
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @#$%^&*()
RUBIK REGULAR
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @#$%^&*()
RUBIK MEDIUM
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @#$%^&*()
RUBIK BOLD
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @#$%^&*()
RUBIK BLACK
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
1234567890! @#$%^&*()
BRAND ELEMENTS
All DVA design elements – except the “Designed in Germany Badge” – must be displayed in rectangular form. There is no rounding of shapes.
UNIFORM APPEARANCE
The following are guidelines on how DVA apparel must look for employees, partners and customers.
DVA AGRO PRODUCT COLORS
The DVA Agro division markets products from six categories, each with its own individual color scheme.
HERBICIDES
WEB: #47a141
RGB: R71 G161 B65
CMYK: C75 M13 Y100 K1
PANTONE: 7738C
FUNGICIDES
WEB: #001970
RGB: R0 G25 B112
CMYK: C100 M96 Y24 K21
PANTONE: 2748C
INSECTICIDES
WEB: #9364cc
RGB: R147 G100 B204
CMYK: C53 M68 Y0 K0
PANTONE: 265C
ADJUVANTS
WEB: #00b2e2
RGB: R0 G178 B226
CMYK: C71 M8 Y3 K0
PANTONE: 306C
CROP NUTRITION
WEB: #ff8600
RGB: R255 G134 B0
CMYK: C0 M58 Y100 K0
PANTONE: 715C
BIO CONTROLS
WEB: #f4ce11
RGB: R244 G206 B17
CMYK: C5 M15 Y99 K0
PANTONE: 107 C
DVA AGRO PRODUCT LOGOS
Below you find the design of the DVA Agro product logos. The upper font is at the same height as the icon on the right side. The lower bar has the same height, the width is variable, depending on the length of the product name.
FORBIDDEN USES
The effectiveness of the corporate identity depends to a large extent on consistent brand use. Therefore, it is important to bear in mind and avoid frequent misuses of the logo. The following are examples of FORBIDDEN brand uses.
DVA AGRO ICONS
Please use the official icons for the six product categories of DVA Agro.
HERBICIDES
INSECTICIDES
FUNGICIDES
ADJUVANTS
CROP NUTRITION
BIO CONTROLS
DVA AGRO PACKAGING
Make sure you use the correct sizes and label templates for the packaging. Always compare your print files with the designs below before printing.
DVA AGRO SOCIAL MEDIA
Please find below good examples of social media postings which fit the DVA Brand Identity. Make sure you always use the right colors and font in any graphic or video. You can download the official DVA social media templates via SharePoint (DVA employees only).
EMPLOYEE PHOTOS
Please make sure to only take high-quality photos with the official DVA outfit.
DVA AGRO IMAGES
Download high-resolution images for presentations, social media and websites (DVA employees only).
